Mr. Ismail Taqi’s real achievement is not that he has built a big business. His real achievement is that all along he has shared his success with his employees and with the community. Mr. Taqi has contributed to social and economic development of country. In particular, by helping our community and concern field of lubricants Business.
With a paltry amount of money in his pocket and grit writ large on his face, our illustrious Founder braved all odds to establish and leave behind an established lube business with assets and more importantly a line of action for his followers. In the words of Mr. Taqi himself being the Founder of this company and having a major role to play in its growth, our personality and mindset has become one with that of the company.
Mr. Isamil Taqi never believed in preaching without practicing. He would often say that to surmount the innumerable obstacles in their paths, every person, from any walk of life, must be determined, courageous and hard working to be successful. It is this very same conviction of his, which led him to start a small business from Karachi in 1968 with the name AH ENTERPRISES (Change to HE PETROLEUM) and now the most reliable company in its field.
In search of quality services to our valued clients, he exerted his all means to uplift the standards to its optimum level. Over a period of nearly four and a half decades, Mr. Taqi and his organization have contributed their mite towards making the Country’s well known company.
Mr. Ismail Taqi believed that teamwork is the backbone of the colossal success that he achieved and discipline is its most important ingredient. He would say that all other virtues in a human being or an organization for that matter, would inevitably and invariably follow discipline.
The saga of this noble soul came to an abrupt end on the (28th November 2005). The legacy left behind by Mr. Ismail Taqi in striving for the cause of Quality Business is unparalleled and a daunting task for his successors in office. It is probably one in millions of people who strives all his life for a noble cause, build an organization worth millions of times than the initial capital invested, brave all odds and leave the material world with not an inch of land to call their own.
We at HE Petroleum rededicate ourselves to work towards the realization of the dreams of our great Founder.
Journey Continued…
Its repertoire of automotive products includes engine oils for vehicles. It also produces gear oils, transmission oils, coolants and greases for automobiles. For industrial application, it manufactures industrial oils, greases and speciality products like metal working fluids, quenching oils and heat transfer oils. Tide Water has tie-ups for the manufacture of genuine oils with a number of renowned OEMs in the automotive and industrial equipment segment.
Quality has been key area focus and the company has continued to innovate with high performance products keeping pace with advancements in technology and market needs.
- Brand Strategy 80%
- Sales & Marketing 90%
- Mixed Automotive & Industrial Oil 70%
- Customer Happiness 90%